“I fear not the man who has practiced 10,000 kicks once, but I fear the man who had practiced one kick 10,000 times.”
I saw this quote for the first time a few days ago. Like probably most of you, being active on social media, I see quotes by the truckload every day. Many of those quotes are positive thinking clichés that we see over and over.
As I’m fighting the urge to jump on every distractions, I need ways to focus on what needs to be done. The quote above hit me hard. I kept thinking about it. I realized it is the essence of consistency, and so it deserved its own blog post.
I liked the quote a lot, but didn’t really stop to think about it. Until today. I started to visualize why a man such as Bruce Lee would be afraid of one kick. The answer is simple, any Olympic athlete would tell you in a second. The more you do something, the more it becomes second nature. Practicing the same movement over and over for years helps to gain the speed necessary for it to become as fast and efficient as possible, given your abilities and natural talents. That one kick could make a difference in a fight against a man such as Bruce Lee. Given you don’t give him any chance to draw first blood.
What does this have to do with consistency marketing?
Well, you want to do new things to expand your reach. But it’s also necessary to get good at some tasks, like writing. After all, you can’t expect other people to do all your writing for you. Of course, they can write a piece, but for it to sound like you, it’s essential you put the finishing touches. Experimenting and analyzing your results will show you how to correct the course.
You can have other people do other stuff, like graphics, videos, accounting. But the need to develop your writing skills is inescapable. You can postpone it for some time, maybe even years. But it might hurt your efforts to make a real solid income online, whatever sort of business you’re in.